Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...