Southwest Airlines will switch up its boarding process in a big way once the carrier shifts to assigned seating.

For years, Southwest Airlines has offered travelers a distinctive flying experience — one that’s historically involved open ...

It’s been a lot to process and I’m uncertain if I’ll see my former friend, Southwest Airlines, again. Southwest, I gave you space when you announced plans to abandon your “Hunger Games” boarding ...

Southwest Airlines is making another major change in the wake of the no-more-free bags furor, but this change might prove ...

At the end of the day, fuel hedging simply proved to be an unviable practice for Southwest Airlines. In a statement made ...

Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...

Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

American Airlines' boosted status match offer makes it more rewarding to change sides for disappointed Southwest Airlines ...

Southwest Airlines, known for free bags and open seating, is overhauling policies, leaving loyalists questioning if it’s still the airline they loved.

It is rare for a company to alienate an entire customer base, but Southwest Airlines managed to do it in one foul swoop.” ...

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...