In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what analysts and Apple enthusiasts around the world had been raising concerns about: that Apple has fallen behind competitors in the AI race. And Cook promised employees that the company will be doing everything to catch up.

If the hundred-million-dollar AI investments at Microsoft, Google, and Amazon—and NFL-level salaries for AI talent—weren’t enough to confirm the big tech AI race is on, Apple’s CEO just addressed any remaining doubt.

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