Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Barbie has launched a new doll in honor of the celebrated Chilean writer Isabel Allende to kick off the Hispanic Heritage ...

Mattel's board issued the grant to Kreiz this week, and it will vest over five years if performance metrics are hit.

Brand-new theme parks are massive undertakings, which is why you don’t see them very often. However, right now the U.S. has ...

In honor of Hispanic Heritage Month, Mattel has added internationally known Latina author and activist Isabel Allende to its Barbie Inspiring Women Series. The author, who was raised in Chile, is one ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Created by Mattel and HMD, the retro Barbie flip phone takes users back to when cell phones were only used to receive calls ...