Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming. The "Netflix House" allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants.

Netflix will open the first locations of its permanent entertainment venue concept "Netflix House" in late 2025, and has plans to open Vegas in 2027.

As the countdown begins for the opening of Netflix’s first two Houses in Philadelphia and Dallas late this year, a third location has been announced for the Las Vegas Strip, to open in 2027. As we reported one year ago,