Meta to offer less personalized ads in Europe to appease regulators
Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Facebook and Instagram users in Europe can opt for less personalized ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
In Europe, Instagram Ads Are About to Get Less Personal
The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Europe’s DMA forces Meta toward ‘less personalized ads’
Meta, under legal pressure in the European Union over a binary "pay us or consent to ad tracking" choice it currently offers regional users of its social
Meta Offers Less Personalised Ads for EU Users to Appease Regulators
Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective.
Meta Unveils Less-Tailored Ads to Allay EU’s Worries
Meta Platforms Inc. is rolling back ad targeting for European users in a bid to address European Union concerns over the company’s subscription model.
Meta adjusts ad approach amid pressure from EU regulators
Meta said on Tuesday it will offer cheaper ad-free subscriptions to Facebook and Instagram users in Europe and a new free access option with less personalized advertising. Why it matters: The shift is a response to "demands from EU regulators,
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