Although the timing of the New Heights post and the Taylor Nation message nodded toward a major announcement arriving Wednesday, Aug. 13, Swift might be making a splash on the 12th instead. Billboard has reached out to Swift’s rep for comment.

Swift made the announcement on "New Heights," the popular podcast co-hosted by her boyfriend and Kansas City Chiefs' tight end Travis Kelce.

Taylor Swift announced Tuesday she’s dropping a new album: “The Life of a Showgirl.” The surprise announcement of the Grammy-winner’s 12th original studio album came in dramatic fashion, as a countdown clock on her website ticked down to 12:12 a.m. Eastern.