In the 1990s, soft drinks entered a queer “new age” where consumers no longer craved the artificial flavors and same ol’ brands of cola. Instead, they longed for beverage novelties like Crystal Pepsi, ...

Ads for the soft drink implied that it would provide a quick boost of energy and alertness. Surge was essentially a bridge between Mountain Dew and the energy drink phenomenon of the 2000s. After a ...