American Girl’s ‘modern era’ makeover of beloved dolls draws swift backlash from loyal fans

American Girl's redesigned historical dolls spark fierce backlash from longtime fans who say the modern makeover "ruins the ...

American Girl dolls get reimagined for the ‘modern era’ — and nostalgic fans hate the ‘Bratz doll’ glow-up: ‘They’re on Ozempic’

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

Mattel Celebrating American Girl’s 40th Anniversary With New Dolls, Books

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.
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American Girl’s Hollywood-Loved Historical Dolls Are Getting a Charming Plush Makeover

Available online today, the My First American Girl Heritage Doll collection reimagines five beloved characters as soft, 13.5-inch knitted plush dolls. Designed for ages 18 months and older, each doll ...

American Girl dolls get modern makeover

American Girl turns 40! Mattel unveils a "Modern Era Collection," updating classic dolls like Samantha and Addy. Presale $90, debut Friday.