Sir Martin Sorrell built advertising's biggest empire, then started over. He shared his 5-step process for how agencies, ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

As ad-supported streaming environments mature and AI drives search, familiar channels are being redefined, and entirely new ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. What sets these agencies apart isn’t just their ...

Information on The List was supplied by individual agencies, which were required to provide verification of their gross receipts to be included. To qualify, an agency could submit a letter from their ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Fluency’s 2026 Agency AdOps Benchmark Reveals Rising Concern Over Impact of Manual Workflows on Client Campaign ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.