PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of Telegram Mini App Advertising in 2025, ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

AppLovin Corporation APP is accelerating its transformation from a mobile-first advertising platform into a diversified digital advertising powerhouse. At the heart of this evolution is a strategic ...

AppLovin Corporation APP has emerged as a dominant force in the mobile advertising ecosystem, thanks to the strong performance of its AI engine, Axon 2. Launched in the second quarter of 2023, Axon 2 ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads on ...