Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

In a competitive market, small businesses, such as sole proprietorships, partnerships and professional corporations, must work harder to identify cost-effective products with which to advertise their ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

With nearly half of marketers spending more on promotional merchandise this year than last, and all businesses sharpening their focus on ROI, it is vital marketers have the right processes in place to ...

Small and medium-sized businesses across the Netherlands are discovering an unexpected marketing goldmine: the humble lighter, pen, and keychain. As traditional advertising becomes increasingly ...

Promotional items are used at national and regional recruitment fairs, conferences and other events to increase awareness of Morehead State University. They serve to develop brand recognition and give ...

In the top 1% of promotional product distributors nationwide, Blink is an industry-leading, award-winning, 20-year-old, WBENC Certified woman-owned Brand Merchandising firm specializing in: Blink ...