Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

The TikTok aesthetics industrial complex never sleeps. Monoculture is dead, but the bright side to this is that now, more than ever, you can find niche styles that cater to your specific tastes and ...

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators sharing ...

Summer is right around the corner, so now is the perfect time to start shopping for the warm weather. Instead of just crop tops and bralettes, though, this year it’s all about cowboy boots, cowboy ...

With the holidays just around the corner, TikTok algorithms are serving up a host of pointed decor tips to help users curate the perfect winter wonderland in the comfort of their own home. This ...

Is there a TikTok aesthetic? It’s hard to pin down, but it’s safe to say people are going very niche with their own aesthetic. The My Aesthetic trend is a showcase of the ever-evolving tastes and ...

What to know about the new "font theory" trend that's getting people to post their vulnerable thoughts and feelings to pink ...

Like the seasons, internet aesthetics come and go. As the days get colder and nights longer, the aspirational cottagecore of earlier months, with its sun-drenched wicker baskets and billowing dresses, ...