The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In the ...

More than 80% of advertisers use data to help them manage agency partnerships, but many challenges that include turning data into actual insights, lack of transparency, and lack of centralized ...

In our ever-evolving digital world there is a need for a new kind of agency/client relationship and old structures are fast becoming obsolete. This is resulting in a shift in how agencies are ...

Most agencies today aim to be as commercially viable as possible - mindful that they are engaged with clients and their brands in their world, and their goal usually centres around making a profit.

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

In the consumer advertising space, a new CMO or procurement’s desire to cut costs often results in the brand reviewing its agency roster every two to three years. But in the pharma space, longevity is ...

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen. Internal marketing teams are more sophisticated, digital channels are more ...

The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...