Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

products that makes for some really nice savings. Here's the deal: When you buy Almay Pure Blends Foundation for $9.99 you get a $10.00 Register Reward. If you buy the Pure Blends Mascara for $6.99 ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

Kate Hudson, Almay's global brand ambassador since 2010, sat down with ELLE.com earlier this week in a pajama-inspired Phillip Lim look, heels kicked off, to talk all things beauty at New York's NoMad ...

Almay is one of those beauty names that carries a legacy. The brand has been around since chemist Alfred Woititz and dermatologist Dr. Marion Sulzberger dreamed up the line as a solution to Alfred's ...

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