More than half (55%) of children between the ages of six and 16 want to buy a product if their favorite YouTube or Instagram influencer uses or wears it, according to a new report on Generation Alpha ...
In 2019, 37-year-old Rachel Accurso was looking for a show for her young son Thomas, who had a speech delay. Frustrated by the lack of kids’ TV series that encouraged language development, Accurso, ...
Insights consultancy Beano Brain released its second annual look at “The 100 Coolest Brands” among Gen Alpha in the U.S. The study focused on brand attitudes among consumers aged 7-14. YouTube took ...
Note: This article is based on the VIP+ special report “The Race to Replace TV,” available only to subscribers. Generation Alpha, aka the youngest demographic, is just beginning to define its cultural ...
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