The TV Answer Man – Buy Me a Coffee! Netflix, Amazon Prime, Hulu, HBO Max, Paramount Plus and Peacock today (March 12, 2026) have added 15 new TV shows and movies to their streaming lineup. Here are ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

The Amazon Prime series has received high praise.

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...