The countdown to the Australian Open is always an electrifying time ... inspired apparel with the Roger Federer-backed brand ON’s logo etched on it. Swiatek’s attire featured a unique blend ...

In 2023, New Balance “signed an extensive agreement” with the Australian Open and United Cup to make the Boston-based sportswear brand its official performance apparel and footwear partner.

Is tennis the unserved hero of sports sponsorship? Brands across industries are looking to tap into the sport’s growing ...