Why do basketball players miss shots they’ve made a thousand times before? Neuroscience has an answer

Elite athletes miss plenty of shots during March Madness and the NBA playoffs. Training both brain and body can help even ...

UConn star forward Sarah Strong rips jersey after missed shot in Final Four vs. South Carolina

UConn Huskies star Sarah Strong rips her jersey after missing a shot late in the third quarter in a Final Four loss to South ...

Why do basketball players miss shots they’ve made before? Same reason smart people struggle with decisions

If you run a business, you’ve seen some version of this.