The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like ...

Korean skincare is known for its use of innovative and barrier-supporting ingredients. Our deputy editor curated the very ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

New York customers would bring in social media photos of ordinary people, not pictures of famous Korean celebrities, and say, ...

Ulta Beauty is going deeper into the Korean beauty market through a partnership with K-Beauty World that will bring eight Korean beauty brands to Ulta’s stores and website this summer. Products from ...

When it comes to shopping beauty presents, the best Korean skin care gift sets are at the top of our list. If you’re looking for something for your BFF or the teenager in your life who’s obsessed with ...

If you're still on the hunt for your holy grail sunscreen, social media may have you wondering if a Korean SPF is the answer. And, as experts tell TODAY.com, there are some real advantages to Asian ...