The McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's Guatemalan franchises, it soon became the corporate norm. Hired adman Bob ...
If you grew up anytime in the last 40 years, chances are you remember digging into a Happy Meal just to see what toy was inside. It didn't matter if the food was cold — the toy was the star of the ...