Players hitting the coolers during the opening day of the 2024 Stanley Cup Playoffs on April 20 will find something a little different. Body Armor has entered into a multiyear sponsorship agreement to ...

Robert Horry recalls telling Kobe Bryant about how Red Bull makes you crash, and how he thinks it helped Kobe with an ...

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose ...

The NHL playoffs begin Saturday with the Carolina Hurricanes the slight favorites to raise the Stanley Cup. The playoff opener will also mark the start of the NHL’s partnership with BodyArmor as the ...

NEW YORK (AP) — The NHL and NHL Players' Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink. Bodyarmor replaces BioSteel in that department ...

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup Playoffs ...

This move builds on the refreshed brand identity and campaign that BODYARMOR introduced in the U.S. earlier this year, evolving the original design first unveiled nearly 15 years ago when BODYARMOR ...

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