CINCINNATI (AP) - Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry's self-regulatory body recommends changes in ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 15 hours 9 min ago 17 hours 9 min ago By Brian Bonilla - 20 hours 39 min ago By Adrianne Pasquarelli - 21 hours 9 ...
A year after changing campaigns for Bounty paper towels, Procter & Gamble is refocusing the brand’s advertising again. Bounty had for decades been called “the quicker picker upper” or, in a more ...
The quicker picker-upper is taking on a brawny lumberjack in a federal lawsuit over paper-towel patterns. Cincinnati-based Procter & Gamble Co., the creator of Bounty paper towels, has sued rival ...
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