Build-A-Bear and Mattel Creations will release products inspired by Elphaba and Glinda in Wicked: For Good on Oct. 29.

A new Sanrio character joined the collection of Build-a-Bear plush, and it is the slightly more obscure mascot My Sweet Piano. She’s associated with My Melody and recently rose to prominence outside ...

Build-A-Bear Workshop has appointed Carmen Flores as senior vice president of ecommerce and digital experiences, the company ...

Video: Other Mothman stories featured on WBOY over the years. CLARKSBURG, W.Va. (WBOY) — Build-A-Bear’s Mothman plush is back and bigger than ever. As of Tuesday evening, the Build-A-Bear online store ...

There is plenty to choose from if you're going on a Barbie-merch shopping spree ahead of the film's premiere, but here's another to add to your list: Build-A-Bear Workshop’s very own Barbie Pink Bear ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Las Vegas-based specialty retailer WH Smith North America has ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Build-A-Bear was founded in 1997 ...

Seeking to attract customers across key segments, Build-A-Bear Workshop has named Julia Fitzgerald as its new chief marketing officer, according to a Thursday press release. Fitzgerald has previously ...

A teddy bear is suiting up to go to space for the second time, but she has a special mission ahead of her. GiGi, a teddy bear from Build-A-Bear Workshop, is set to head to space alongside the five ...

Build-A-Bear Workshop has reported record revenue and growth in the past year, even amid economic uncertainty from tariffs and recession fears. CEO Sharon Price John told CNBC she attributes the ...