Build-A-Bear and Mattel Creations will release products inspired by Elphaba and Glinda in Wicked: For Good on Oct. 29.

A new Sanrio character joined the collection of Build-a-Bear plush, and it is the slightly more obscure mascot My Sweet Piano. She’s associated with My Melody and recently rose to prominence outside ...

Build-a-Bear announced Gudetama, the latest plush in the Sanrio selection, is now available both online and in retail stores. There is also a promotion that is online only. If someone buys Gudetama ...

There is plenty to choose from if you're going on a Barbie-merch shopping spree ahead of the film's premiere, but here's another to add to your list: Build-A-Bear Workshop’s very own Barbie Pink Bear ...

Build-A-Bear Workshop has provoked disgust, and maybe lust, with an "After Dark" collection of adults-only stuffed animals in stock for Valentine's Day. The online exclusive product line from the St.

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Las Vegas-based specialty retailer WH Smith North America has ...

Seeking to attract customers across key segments, Build-A-Bear Workshop has named Julia Fitzgerald as its new chief marketing officer, according to a Thursday press release. Fitzgerald has previously ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Build-A-Bear was founded in 1997 ...

A teddy bear is suiting up to go to space for the second time, but she has a special mission ahead of her. GiGi, a teddy bear from Build-A-Bear Workshop, is set to head to space alongside the five ...

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest ...