“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV ...
Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
g19171013163 tvplus G19171013163 Samsung Electronics Co., Ltd. Why is it important to see the top Bundle IDs for CTV apps? In CTV advertising, programmatic advertisers use“Bundle IDs” to identify ...
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