CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

MENLO PARK, Calif.—Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers more than 1.5 billion privacy-safe, ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced ...

In the current TV advertising world, less can mean more. For many, this means less ad frequency equals less weary TV consumers -- which should result in better advertising when it comes to brand ...

TVIQ is the leading CTV revenue operations company helping publishers maximize yield and long-term growth. Managing more than 15 billion ad requests daily, TVIQ delivers measurable revenue gains ...

Hollywood will be dealing with a new team at Canada’s CTV after several top execs were shown the door Monday as telco giant BCE puts its own stamp on the broadcaster it acquired in September for $1.3 ...