KRON4 News

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Samsung Smart TV: 88% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their ...
Yahoo

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...
KRON4 News

Pixalate Releases Top 10 Apple TV Connected TV (CTV) Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1 Fraud Type, Accounts for 43% of Invalid Traffic (IVT)

LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
TV Technology

CTV broadcast stations expand use of Harris Corporation digital news and storage solutions

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. CTV, a division of Bell Media in Canada, is adding Harris news solutions at two stations and ...