“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been ...

Connected TV (CTV) continues to evolve, with ad views surging as streaming becomes the default way to watch premium content. This rapid expansion is being ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

Pixalate’s research shows that the Bundle ID for ‘Paramount+’ (530168168) was No. 1 on Apple TV in November 2025, while ‘Hulu ...

Connected TV may be online advertising’s go-to golden child – when the industry isn’t busy fawning over that other shiny object, retail media. Insider predicts this year will mark the first time US ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...

Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes ...

The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...