Celebrity endorsements have the power to skyrocket brands into global fame, boosting credibility, awareness, and revenue. Over the years, some collaborations between brands and famous faces have gone ...

Pepsi has never been shy about chasing star power. From Michael Jackson moonwalking across TV screens to Britney Spears belting out soda jingles in midriff-baring glory, the brand has a long history ...

Celebrity endorsements of products have been popular for decades, with sports stars and actors vying for consumers to buy a company’s products or support a nonprofit or political cause. The way ...

Source: Unite for America Rally with Vice President Kamala Harris and Oprah Winfrey One of the many psychological puzzles around the final result of the U.S. presidential election, was why, with all ...

When it comes to celebrity brand endorsements, certain celebrities are willing to do anything if it gets them some publicity and a nice paycheck. On the other hand, there are brands that are willing ...

Using endorsements from celebrities to sell products is a popular advertising method. Celebrity endorsements have been around since at least 1765 (and most likely, much longer), when Josiah Wedgwood ...

CC0 Usage Conditions ApplyClick for more information. The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the ...

Okamiden: Chiisaki Taiyou (Okami Chronicles: Tiny Sun), the Nintendo DS sequel to the beloved-but-undersold Okami, will shine down on the Land of the Rising sun on September 30. But not before Capcom ...

The UK’s Advertising Standards Authority (ASA) has issued a warning about the rise of scam ads online, revealing key trends observed in 2024. The ASA’s Scam Ad Alert system, in partnership with major ...

There’s nothing new about celebrity chefs endorsing products, and some of them make a great deal of sense. Take, for example, Martha Stewart’s range of cookware items. After all, who wouldn’t want to ...

India's celebrity economy is slowly changing, with female celebrities seeing a 29% brand value increase to $594 million in ...