The Call It What You Want author joins Cosmo Reads for her much-awaited sequel about a romance writer’s personal quest for ...

Fruity Pebbles has spent decades as the most chaotic thing in the cereal aisle, in the best way. Now it’s dipping back into ...

Yucky Children Charmer, Cereal Killer, Cap’n Corn Starch and Kill Frog’s Sugar Smack are snuggled into the breakfast options. On the next aisle over, the chubby Morton salt girl is trailing toward ...

Hannah Barnstable remembers browsing through the cereal aisle at her local grocery store as a child, feasting her eyes upon colorful boxes of breakfast staples like Cocoa Puffs, Trix and Cap’n Crunch.

Retailers who’ve toyed with dialing back efforts to boost traffic to the cereal aisle should give that idea a bit more thought. While the category has, as Love Grown Foods CEO Lance Palumbo says, ...

What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no ...

Reese’s Puffs cereal is entering a new era with its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs ...