While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

While new entrant Reliance Consumer Products has priced its Campa Cola at Rs 10 for a 200 ml bottle, it is yet to spark ...

The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's infamous ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the ...

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Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

In the Costco Cola Wars, Pepsi won the battle — but it appears Coca-Cola won the war. Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this ...