While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

According to Nuvama Institutional Equities, this aggressive move underscores Campa’s intent to scale up rapidly and expand ...

The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's infamous ...

What if we asked each form of AI to tell us which one is being searched the most and gathering the most interest?

While new entrant Reliance Consumer Products has priced its Campa Cola at Rs 10 for a 200 ml bottle, it is yet to spark ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the PepsiCo drinks it’s sold since 2013.

MUMBAI: Reliance Consumer Products' Campa Cola has secured the co-presenting rights for this year's Indian Premier League ...

On the sponsorship front, Tata Motors continues as the IPL's title sponsor, holding the rights under a five-year deal worth ...

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