LinkedIn has just launched conversion tracking for marketers to measure campaign successes and boost ROI across the platform. The functionality is currently available for Sponsored Content and Text ...

LinkedIn has announced new conversion tracking facilities aimed to help marketers boost ROI. In a bid to enhance its offering for commercial users, the social media giant has updated the way ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...