If you haven't heard of Cupra by now, you've probably been living under a rock. That's because the small, Volkswagen-owned Spanish-based automaker's been making rounds in the news over the past couple ...

It has been extremely successful. Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European ...

The Volkswagen Group wants to bring the sporty Cupra brand to the U.S. by the end of the decade. So, we took advantage of the opportunity to drive a few of the edgy Spanish performance cars while in ...

In 1986, the Volkswagen Group became the majority owner of the SEAT car brand, buying 51 and then 75 percent of the company; it bought the rest in 1990. SEAT—Sociedad Española de Automóviles de ...

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018.