With aggressive decarbonization goals, electric utilities are turning to innovative ways to shift demand and usher in a cleaner energy future for all. Luckily, consumers are steadily adopting smart ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite this macro growth, ecommerce site abandonment remains a ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. Developing ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

I’ve worked with companies on various customer acquisition experiments, and what I’ve found is that each of the following strategies can provide a 10-20% uplift. If a business were to apply all five ...

Stoic Management Group expands wireless and telecom partnerships with a new Harrisburg, PA location, enhancing customer ...

CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...