In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. When it comes to customer experience (CX), a term you often hear ...

Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...