Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...
The Graduate Certificate in Applications of Mixed Methods Research is an online, five course program designed to prepare you to become a certified expert in the mixed methods research approach. Add ...
Several researchers have advocated historical or longitudinal approaches to study marketing phenomena. Although some have applied this approach, more often it has been overlooked or denigrated. The ...
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