The EU is driving a transformational shift in product lifecycle management and digitalization. A key innovation is the Digital Product Passport (“DPP”), a digital data container designed to enhance ...

In the near future, consumers across Europe may begin scanning QR codes on everyday items—from sneakers to consumer electronics—to access detailed digital records of where products were made, what ...

Imagine you're in a high-end boutique and an experienced salesperson doesn’t greet you by handing you a survey to learn your preferences. Instead, they observe and engage in conversation with you to ...