Simon Hinks of PMA provides a business case for using a postage stamp for your marketing, rather than just pressing send. Most businesses are using digital channels for their marketing because it’s ...

Snail mail is often used as a whipping boy when compared to email marketing. But ignore its strengths at your peril – because recent surveys show that we, the public, still love our letterboxes… While ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...