Start with the product and write your story around it.

Taika Waititi sure loves directing Christmas adverts. In 2020, he did the (pre-AI) one for Coca Cola. In 2023, it was Prime Video. And this year, he’s turning his attention to Disney. Why not? I ...

During last year's holiday season at Walt Disney World, Disney's Tally the Elf character from the parade at Mickey's Very Merry Christmas Party went viral on social media. Tally the Elf was known for ...

After decades of serving as the mascot for the larger Disney company, Epic Mickey was an attempt to bridge the modern ...