On Thursday, the Mattel-owned American Girl Doll rolled out the newest addition to its "BeForever" collection of dolls and books from different periods of American history — the newcomer is named ...

A young girls smiles as she wears a backpack holding the newest American Girl doll, Melody. She's black, stands up for civil rights, leads her church youth chorus, and is the newest role model for ...

For kids who won the latest American Girl doll in a special drawing Saturday at the Detroit Public Library, their reasons for instantly bonding with "Melody Ellison" were rather straightforward. "She ...

Barbie isn’t the only doll making a comeback. Efforts to turn around slumping American Girl sales are showing results as well. Mattel Inc. , the parent company for both American Girl and Barbie, among ...