RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc. has refreshed its Falken Tires website, making it more user-friendly and making finding the right Falken tires "easier than ever." The ...

RANCHO CUCAMONGA, Calif. (Nov. 21, 2016) — Sumitomo Rubber North America Inc.'s Falken Tires brand has won two 2016 W3 Awards, which honor creative excellence on the web. Falken earned awards in the ...

Ultimate Adventure is hard on tires. We hit difficult off-road trails just about every day, and on the odd days that we don't, you can bet we will be rolling down backroads or highways, once again ...

Some gearheads will tell you that where a tire is made says a lot about how it performs, how long it lasts, and if it can take on the roads you throw at it. For Falken, that story starts in Japan but ...

Buying new tires can be a frustrating task these days, as there are dozens of different brands and styles to sort through, and they all chime in at different price points. But if you are in the market ...

JM Far East Inc., the sole and exclusive distributor of Falken tires in the Philippines, recently unveiled its newest flagship tire, the Azenis FK520L. Successor to the FK510, the latest Falken ...

A new generation of efficient engines has significantly increased the performance potential of even the most basic family vehicle. To keep up, tire manufacturers have had to drastically increase a ...

Tire technology is advancing quickly. Today there are specialty tires for every application: snow tires, ice tires, dirt tires, three season tires, low-rolling resistance tires; the list goes on and ...