Visits dropped by 10% in the weeks following the chain’s logo reversal, only improving to a 7% dip in the last week of ...

Cracker Barrel (CBRL) shares popped early Wednesday following its decision to bring back its classic logo. Yahoo Finance Senior Reporter Brooke DiPalma explains why the company made the decision. To ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...