Wine labels are confusing, but with some quick study, it's easy to sound like you know what you're talking about. France produces some of the world’s most renowned wines, crafted in a range of styles.

Centuries‑old French domaines are redesigning labels, reshaping portfolios and rethinking exports so the next generation can thrive in the international wine market.

In France, the idea of patrimoine runs deep: the belief that knowledge and craft can sustain a business as it’s passed down generations. The small or medium-sized businesses associated with this ...