The Root

I’ve Never Purchased Any FUBU Before. That Might Change in 2021

One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on ...
Entrepreneur

Daymond John Explains How LL Cool J Secretly Made a FUBU Commercial Out of a GAP Ad and Created Massive Sales Numbers for Both Companies

Daymond John Explains How LL Cool J Secretly Made a FUBU Commercial Out of a GAP Ad and Created Massive Sales Numbers for Both CompaniesFUBU Founder Daymond John is calling it history’s biggest ...
The Root

'We Need to Be Unified': LL Cool J Drops a New 'Rock The Bells' Collab With a Focus on Bridging the Divide

Just last week, we revisited the culture-shifting moment in 1999 when LL Cool J subverted retail juggernaut Gap by sporting a FUBU cap while appearing in a commercial for the brand. The moment was a ...