Discover how to achieve salon-quality, milky white square nails at home with this comprehensive DIY nail tutorial. Learn how ...

Beetles' jump from viral favorite to Walmart shelves marks a shift in how shoppers embrace affordable, feel-good beauty at home.

When people at home wanted a pop of color on their nails, the solution used to be simple: They would pull out a bin filled with nail polish and get to work. They would meticulously paint each ...

Although there’s nothing wrong with a little splurge in the name of self care and taking care of yourself, when money is tight it might be time to think of other ways you can get some impeccably ...

DIY manicures remain popular, with regular polish, press-on nails and gel manicures offering endless opportunities. After all, our monthly budgets are getting smaller and our lives busier, so these at ...

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It used to be that the only way to get a salon-quality manicure was to make an appointment at a salon. Now, you can achieve that same high shine and long-wearing nail look you covet from the comfort ...

Leading Nail Brand Expands From Online Star to In-Store Staple Beauty lovers who already swear by gel polish just got a major win: the cult favorite nail brand is moving from clicks to checkout lines, ...