Burger King released its own taste test video featuring president Tom Curtis after a clip of McDonald's CEO Chris Kempczinski ...
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Wendy’s joins the viral CEO burger moment, responding after McDonald’s and Burger King executives drew attention for how they ate on camera.
The Good Burger series focuses on the antics of Dexter and Ed (Kenan Thompson and Kel Mitchell) as they work at the titular restaurant.
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McDonald’s Big Arch burger viral video has added at least $18 million brand value to the chain
Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.
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