Ron Rice passed away at the age of 81 in May. The founder of Hawaiian Tropic — the sun tan lotion company that found fame due in part to its pageants and models — kept a massive Ormond Beach home.

This story was originally published on Business Insider. Ron Rice, the late founder of Hawaiian Tropic, built an empire on suntan lotions. The Florida mansion where he hosted celebrity parties is now ...

The Hawaiian Tropic Sheer Touch Ultra Radiance Lotion SPF 30 is part of the Sunscreens test program at Consumer Reports. In our lab tests, Sunscreens models like the Sheer Touch Ultra Radiance Lotion ...

Ron Rice, an Asheville native who grew up dirt poor but went on to rub elbows with the rich and famous after creating Hawaiian Tropic suntan lotion, has died. He was 81. A promotional wizard with a ...

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