BRUSSELS (Reuters) - Dutch brewer Heineken has launched a non-alcoholic version of its namesake beer with the aim of becoming the global leader in a part of the market growing faster than the average.

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage. Heineken launched a global integrated Dry January campaign ...

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Alcohol-free beer needs to account for at least 10% of global beer sales to become an established form of consumption, Heineken has said. The Dutch brewer, which has enjoyed growing sales of its ...

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There will be a first at the upcoming Summer Olympic Games in Paris. For the first time ever, there will be a beer sponsor at the Olympics. Anheuser-Busch Inbev SA/NV (BUD) - the world’s largest ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken launched a global integrated Dry January ...